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How moving a horse changed my leadership mindset
As someone who has always been valued for my ability to deliver under pressure and my sense of urgency to make things happen, I thought the emotions I felt in those moments were a good thing. Somewhere along the way, I started associating urgency with results. It took a beautiful horse named Zee and my equine leadership coach, Ryan Szuch, to show me otherwise. Now, before I lose you, I’m not saying pressure is bad. In fact, I’d argue that a little friction is essential. We te

Nicole Shaffer
2 days ago5 min read


When Your Values Make the News for the Wrong Reason
Last week, the York Revolution forfeited a baseball game. Not because of an injury, a weather delay, or anything that happens on the field. The Revs forfeited their 11th annual Pride Night game because several players refused to wear the rainbow-sleeved jersey scheduled for the night. Faced with too few players willing to take the field, leadership made the call to forfeit the game while keeping Pride Night itself alive as a free community celebration. I work in equity. So in

Nicole Shaffer
Jun 224 min read


From the Inside Out: What Years with United Way Taught Me About Values-Driven Communications
From the Inside Out: What Eight Years with United Way Taught Me About Values-Driven

Nicole Shaffer
May 83 min read


Don’t Wait Until You’re Hacked: 10 Facebook Security Best Practices Every Business Needs Right Now
It happens more than you’d think. A business owner steps away for a vacation, and while they’re gone, their Facebook account gets hacked. By the time they realize what happened, the damage is done — their personal profile is compromised, their business page is inaccessible, and the process of getting it all back is a slow, frustrating maze of Meta support forms and identity verification requests. I’ve seen this happen to clients firsthand, and the truth is: most of it is prev

Nicole Shaffer
Apr 96 min read


Communications Audits
As a child, I struggled with change. We once got a new refrigerator, and I cried at the thought of losing our old one. I share this...

Nicole Shaffer
Dec 3, 20242 min read
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